5 E-commerce Challenges & Its Essential Solutions

5 E-commerce challenges & its essential solutions

The e-commerce industry is on the surge ever since the COVID-19 pandemic as it is one of the most valuable platforms for businesses. According to the statistics on the Internet, 27 million consumers visit an e-commerce website every week. Everybody has a mobile device, everybody has social media, and everybody has access to the internet.

But if you are trying to make it to be one of the biggest e-commerce players in town but you’re stuck in between bushes (aka facing e-commerce challenges), don’t worry. We’re going to bring you out of those bushes today.

The 5 E-Commerce Challenges and its Solutions

1. Competition in the E-commerce Industry

chess knights as metaphor for e-commerce competition

One of the biggest e-commerce challenges faced, and the number one point that every retailer hates and is seeking for the optimal solution.

Everyone can go online nowadays, and everyone can now have the ability to sell anything through the virtual portal – for example, you have an online food store, online fabric store, online grocery store, online electronics store, etc. With such a huge number of online retailers, the competition in the market is your biggest headache.

The solution:

Grab the opportunity to go forward with the strategy of trying your worst. Change up your digital marketing strategy, switch up the colours on your site, change your web layout – just make sure you stand out from your competition by being true to your brand.

Take the price tag of your products to compete in the competitive market (competitive pricing is important in establishing the brand name of your e-commerce business). Bring more and improve your offer to customers. These will help build your presence to be the preferred e-commerce brand in the market. Finding your own e-commerce solution with the element of differentiating your business from others might just eliminate yourself from the competition.

2. Maintaining Customer Loyalty

Of course, with the multiple competition, it’s hard to maintain customer loyalty. You have to compete with your competitors’ loyalty programs and to make matters worse, sometimes you can’t match up to what your competitors are offering to their customers.

How do you keep a loyal customer in your circle?

The solution:

Today’s clients will automatically be buying the same item several times if they see the value being offered and are treated right. Customers are always keen and excited to make a purchase, so retailers have to keep up with that spirited high customer service. Make them feel valued through various methods like giving special offers and discounts, and being the first to know of new products. It makes them feel like they are in an exclusive “loyal customer club”.

Indirectly, these trust-building methods will also build your e-commerce business to be customer-centric. And that’s exactly the kind of e-commerce business you want to be.

3. Customer Experience on the E-commerce platform

User experience as e-commerce challenges

Having an online business makes it harder to give customers the best experience they can get. You can’t make impromptu and situational approaches like in physical stores which secures high customer satisfaction, but you can still approach your customers with the best digital experience.

The solution:

As it is analyzed, our reports show that:

1) 80% of successful use of mobile devices is already designed for eCommerce.

2) Almost 80% of non-die-hard customers visit an e-c If youdommerce website not even once per visit.

Don’t make online shopping difficult. Technology is supposed to elevate and define customer personalization. Have your e-commerce site designed mobile-friendly and user-friendly, use Live Chat (customer support is highly crucial), and communicate your product visuals in the simplest way. Improve website speed and responsiveness (shoppers don’t like waiting!) for a better UI experience. The better the user experience, the more likely they will match with the prospects that are created.

4. High Cart Abandonment

finger lifting small trolley cart

Having cart abandonment can be a pity for many merchants when a small business can’t make the conversion on the e-Commerce website. Some customers may just be browsing, some may have left because of shipping prices, and some may have turned away because of the complex checkout process.

The solution:

The simple solution is to keep your check-out processes short and simple. Shoppers usually leave halfway because the process may be fairly time-consuming or complicated. Make it simple for your shopper to navigate through the check-out process (e.g. having step-by-step processes) so they can input their information (or create an account) in an uncomplicated way.

Another way to lessen cart abandonment is to understand why your shoppers abandon their carts in the first place. Go through your data and analytics and try to figure out the causes of the cart abandonment. Is it because of the payment methods? The high shipping fees? Forced account creation?

Learn the 13 Ways to Combat Shopping Cart Abandonment here.

5. Title Tag Does not Sell

Designing an eCommerce Store can be very easy per se, but what about the titles and taglines? To most of the customers, it doesn’t sound much tempting to get in the physical goodies store when your storefront title tag isn’t as attractive.

Your webpage title tag is the most important element of attraction because it represents your e-commerce storefront, and it’s what makes a good first impression. It’s where you get your clicks from anyway. But however lovely your title tag sounds, it still does not sell the way you wanted it to. So, how?

The solution:

Approach your customers with catchy, mysterious, and emotional title tags. Your best solution is to have your title tag communicate the message of your homepage clearly and with impact. Use relevant keywords that would hook your customer‘s attention with just a glance (this would greatly help in your SEO too!). Compete in terms of keywords and relevancy score so you can have a higher chance to rank in the various search engines.

You will slowly learn to take this e-commerce challenge as an opportunity in approaching your customers with various methods, and you will eventually find a way that would favour your brand.

Key takeaways on the challenges of e-commerce

The e-commerce and Internet of Things (IoT) capabilities can address the growth of trends and consumer demand. In the growing cloud ecosystem, retailers are able to take advantage of this. If you’d like to know more on how the boost your e-commerce business, here are 23 Software Booster for Growing E-Commerce Business in Malaysia.

The ways in which e-commerce retailers are related to customers are rapidly evolving. We can see that mobile devices, social media, and e-commerce platforms are used to make it easy for consumer to find online retailers. Customer experience is going to create extra service and extra products but the online order and payment, information, and mass deliveries are all equally important on the e-commerce platform.

It is expected that even the brands that desire to leverage the e-commerce platform wouldn’t hesitate to guess more than one market at the initial stages. According to one survey conducted by SAP and Oracle, “eCommerce, in the international market is expected to grow at a rate of 14.76% in 2024.”

We’d say, stay vigilant and flexible; adapt your e-commerce business to the ever-changing trends and the competitive market so you can easily tackle any e-commerce challenges that comes your way.

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